Projects / Events

BMW “Next 100 Festival”

In 2016 BMW celebrated a double anniversary: 100 years of the brand and 50 years of activity in Italy. The Autodrome of Monza, a temple of the speed, was the heart of celebrations, with the Next-100 Festival.

The BMW Village that we designed, gathers 100 years in 3 days, giving honour to the passion for engines, to the elegance and to innovation through the exhibition area for the brand BMW, BMW Motorrad, the area of the show and the “I – Vision” concept cars of the future.

Year: 2016

Client: APP Eventi per BMW Italia