Projects / Retail

The blind taste and the McDonald’s GourMac

We played it clever, by offering unrecognizable flavours, the ones of the new rolls launched by the marketing campaign. Through  a well-conceived sensational strategy, fiction and astuteness, McDonald’s created a real event through media, by suprising the whole audience, with an echo through all the national medias.

Year: 2015

Client: All Communication per McDonald's